Categoria | Turismo

“Terre del Salento” a Stoccolma alla conquista dei turisti svedesi. Grazie alla Provincia

“Terre del Salento”  a Stoccolma alla conquista dei turisti svedesi. Grazie alla Provincia

Domani, lunedì 11 aprile, sarà una nuova data da segnare sul calendario, per aziende e operatori salentini. Dopo la Bit di Milano, le “Terre del Salento” proseguono infatti le iniziative congiunte per la promozione dei propri territori e atterrano, letteralmente, nella capitale svedese. L’opportunità è nata dopo l’attivazione del volo diretto di Ryanair sulla tratta Brindisi – Stoccolma, istituita il 28 marzo scorso. Occasione ghiotta per le province salentine, che si presenteranno agli operatori nordici organizzando un incontro a Stoccolma con il coinvolgimento di Enit, Aeroporti di Puglia e di Ryanair.

L’azione promozionale prevede una conferenza stampa, con tour operator e agenzie di viaggio, in cui ci sarà modo di mostrare le tipicità della terra del sole, mare e vento. L’obiettivo sarà quello di suscitare presso i media, gli addetti ai lavori e i consumatori interesse verso il Salento grazie alla presenza sul posto di istituzioni e operatori; seguiranno azioni di marketing mirate e lo sviluppo dei contatti che si registreranno nel corso di questa prima opportunità.

“Il mercato straniero, ed in particolare il mercato del Centro e del Nord Europa, rappresentano un potenziale di sviluppo turistico di estremo interesse per il Salento”, spiega l’assessore al Turismo e Marketing territoriale della Provincia di Lecce, Francesco Pacella, che aggiunge: “Iniziative analoghe sono attualmente in fase di programmazione, anche presso altre sedi estere, con particolare riferimento alle città collegate con i nostri aeroporti quali Parigi, Londra o Bruxelles, e in linea con il piano delle manifestazioni all’estero varato dalla Regione Puglia”. Per ulteriori informazioni e per aderire all’iniziativa istituzionale basterà contattare il Servizio Turismo e Marketing della Provincia di Lecce: telefono 0832.683.604/651; e-mail turismo@provincia.le.it.

Jenny De Cicco

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