Tag Archive | "Candido 1859"

“Internescional”, la cultura popolare in una t-shirt


C’è chi dice basta alla cultura popolare salentina svenduta per un piatto di fagioli e presentata come un oggetto di scarsa qualità. Nasce così “Internescional”, la linea di t-shirt che quest’estate a Maglie è andata letteralmente a ruba, presso lo storico negozio “Candido 1859”. La ricetta di questo successo? Un modello che calza su tutti i fisici e tutte le taglie, motti dialettali più accattivanti tradotti in inglese, materiali di qualità e un prezzo abbastanza contenuto. Proverbi per tutti i tipi e per tutti i gusti fanno infatti capolino su queste t-shirt, nei loro colori bianco e nero: si va da “Where is taste there is no waste”, ossia “dove c’è gusto non c’è perdenza” (che spunta sull’edizione limitata realizzata in occasione del Mercatino del Gusto), a “You have fried so many octopuses” (“ ‘Ndai fritti purpi”), fino a “Oh, my fire” (“Focu meu”), e ancora “Stone by stone raises a wall” (“Petra petra azza parite”), e molto altro. La linea probabilmente tornerà in futuro, con nuove immagini e nuovi slogan, rilanciando attraverso la qualità e l’eleganza qualcosa che forse da alcuni è vissuto con eccessiva e banale ostentazione, da altri con insofferenza, ovvero le nostre tradizioni popolari. Cosa c’è di differente con le t-shirt in dialetto che da anni affollano le bancarelle di feste patronali e Notti delle Tarante? Forse un taglio un po’ meno popolare, appunto. Ma anche la scelta dei materiali e lo stile più trendy, che non guasta. Salentini e turisti che hanno acquistato ringraziano.

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