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Polemiche ad alta velocità per TrenItalia

Polemiche ad alta velocità per TrenItalia

TrenItalia lancia on line il nuovo spot per promuovere l’alta velocità, gli internauti reagiscono con un aspra polemica. Lo spot che Trenitalia ha utilizzato per il lancio delle tratte ad alta velocità è stato definito classista e razzista a causa del contenuto e delle immagini, TrenItalia ha dovuto ritirare la pubblicità.

Sulla questione è intervenuto l’onorevole Ugo Lisi.

Nel video si spiega che sui nuovi treni ad alta velocità ci saranno carrozze a quattro divisioni – un modo elegante per definire le vecchie classi – executive, business, premium e standard. Sedili in pelle e Vissani come chef e servizio al tavolo per gli eleganti manager della Executive, mentre alla classe standard non è permesso neanche l’accesso ai corridoi o ai bagni delle prime tre divisioni.

La scelta delle immagini ha turbato notevolmente il web. A rappresentare la classe Standard una famiglia d’immigrati.

Va da sé, ora è la protesta a viaggiare su binari ad alta velocità.

Sulla vicenda è intervenuto onorevole pugliese del Pdl Ugo Lisi: “E’ da condividere e sostenere a tutti gli effetti la reazione univoca di contestazione che ha destato in ciascuno di noi il nuovo spot di Trenitalia che ormai, oltre a sbagliare politica dei trasporti sul territorio nazionale, dimostra di non brillare nemmeno dal punto di vista della comunicazione. L’immagine classista, per non dire altro, che trasmette quello spot, quasi che adesso si debba viaggiare in compartimenti stagno in cui la dichiarazione dei redditi o il colore della pelle possano essere discrimine di selezione”.

Intanto oltre alla protesta per via telematica è previsto un incontro tra Nichi Vendola e Mario Monti, Premier del Governo Tecnico, al fine di far fare inversione di marcia a TrenItalia sulle scelte attuate per il Sud Italia che a causa dei ritocchi alle tratte di collegamento con il Nord si vede tagliato fuori dal resto del Paese.

Jenny De Cicco

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- who has written 1900 posts on Otranto Oggi.

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